Lake Jackson, TX. (April 13, 2017) What are the limits of applications, benefits and industries for elements of Agile? A Texas based non-profit organization is successfully using parts of Agile to re-position and organize its biggest event of the year. That is the topic of the latest podcast by Ryn ‘The Guardian’ Melberg. In this installment, Ryn interviews Wes Copeland who is the executive director for the Brazosport Center for the Arts and Sciences (the Center). To hear the podcast, go to iTunes, Soundcloud, or www.rynmelberg.com.
Art, Music, Tacos
Using the tag line, ‘Art, Music, Tacos’ the leaders at the Center set out to re-create their spring time celebration. The challenges were many as Copeland was not repeating something but constructing an entirely new happening. Ryn was impressed and stated, “this example further demonstrates the utility of Agile for many different types of organizations and industries. I dare say this is the only spring art and music festival anywhere that is using Agile this year, but after this podcast, I will bet it is not the last.”
Not Just Marketing
Located 50 miles south of Houston, TX. the Brazosport Center for the Arts and Sciences (the Center) decided to re-tool its spring art celebration with goals of expanding attendance and awareness of the Center. The areas’ population has grown and continues to grow, with many residents not aware the Center even existed. By adding more attractions that appeal to a larger audience and expanding their marketing effort, Copeland believed he could attract a larger crowd that would not only attend the event, but more importantly make plans to come back.
The biggest challenge for Copeland and his team was that while the ambition for the event grew, the resources for it had not. “This was not just an increase in the marketing effort,” Copeland told Ryn. “There are logistical considerations for all facets of CenterFest (the name of the new event) that affect the experience our visitors have and our reputation after CenterFest. Our marketing consultant introduced the Kanban Board to us along with the stand-up meeting and user story and they are all working very well for us.”
The use of Agile elements was completely new to Copeland and his team though trying to find creative ways to organize big projects was not. “Agile keeps us focused on our immediate and specific goals in an engaging way,” Copeland said. “The Kanban method was easy to understand and execute. It allows us to organize and execute across departments like marketing, volunteer coordination, traffic and building management without a lot of drama or conflict.”
Peel the Onion Skin
Ryn asked about the visual impact of the Kanban Board, and Copeland described the conversations the stand-up meetings inspired. “A lot of the conversations at the stand-up meeting led to us peeling back layers of work and understanding how one thing affected the other,” Copeland said. “Agile allows us to decentralize and make better use of our limited resources without compromising on the quality of our work.”
To learn more about the Center and CenterFest go to: http://www.brazosportcenterfest.org.
The Guardian Podcast with Ryn Melberg is the only one of its type that covers issues of corporate governance, Agile, Scrum, SAfe and other business issues. To learn more go to www.rynmelberg.com.