Scrum for Content Marketing. For content marketers, the intersections between creation, functionality, expertise, data, approvals, and built in organizational barriers (often known as silos) slow progress and increase job frustration. Fortunately, there is hope as marketer and certified Scrum practitioner Joel Traugott explained to Ryn Melberg on The Guardian Podcast. To hear the entire interview go to www.rynmelberg.com, iTunes, or Soundcloud.
Scrum Goes To Hub Spot
As Joel describes, things at his employer were busy but not as productive as they might be, especially at a forward-looking company like Hub Spot. As he tells it there were multiple levels of approval for blog posts, processes that were overweight, multiple editors who were editing the same things, plan schedules that were months long instead of two weeks, like they are in Scrum sprints. With so many missed deadlines, Joel and his colleagues tried an experiment, the first step of which was to become certified scrum masters. The next was to apply what they learned in the real world and they did so with much success. Not the least of that success was the breaking of barriers that were in place because of job titles.
Down Go The Barriers
Once gathered as a Scrum team organizational barriers that existed mostly as artifacts of job titles came down. “We learned that putting the person best qualified for any task and leveraging each other’s strengths made the most sense and got the most accomplished in the least amount of time,” Joel said. “We worked much better and were much happier working as a cohesive group.”
Joel also stressed the need for a strong product owner. “We had multiple goals and projects to work on and needed a strong leader to keep us on track,” he said. “Prioro to this, some of our planning was for 7 months. But with Scrum sprints, he rinse and repeat every 2 weeks kept things comfortable, predictable and moving. Sprints allow focus. More gets done, but it does not feel like more work.” Ryn concluded that the use of Scrum in this and other settings made for “an environment that enhances human potential.”
To Read More
To read the article Joel wrote on this process, go to: https://conversionxl.com/agile-marketing-scrum/.
About Ryn Melberg
Ryn Melberg (SPC4, CSPO, PMP, CMA I) is an Enterprise Agile Consultant and Coach.
She is a management consultant who specializes in helping her clients improve their time to market, customer satisfaction, increase employee and customer engagement, and improve overall productivity.
13 Nov 2017